Happy Halloween! Here's a special edition of PowerTips in honor of one of my favorite holidays written by our Marketing Director, Mark Harari! I hope you enjoy it!
We all need a business mentor, someone to guide us as we attempt to navigate the harrowing path of our career. Now if you ask most marketing professionals, you’ll hear names like Seth Godin, Guy Kawasaki or David Ogilvy (often called The Father of Advertising), to name a few.
But for me, that guiding light is none other than Michael Myers, the classic villain from John Carpenter’s 1978 horror classic, Halloween.
Okay, so he isn’t perfect. He wears a mask; he just so happens to be a serial killer and, of course, he’s a fictional character. But despite these traits, Michael has taught me valuable marketing lessons over the years. I hope these lessons will help you better understand the world of marketing on this fine Halloween day!
Have a Narrow Perspective - By reducing your market you will increase sales.
Be persistent - The truth is there are too many variables to discredit the channel after one or two attempts.
Listen to your audience- Listen to what people are saying about your company and about your competitors.
Get knocked down. Get back up.
Don’t rush it - Don’t rush your marketing efforts. Effective campaigns take time.
Make an impression - Whether you are sending a newsletter or working a trade show, be memorable.
Thanks for reading!
P.S. Do you want to learn some real in-depth Marketing strategies and techniques? I'm very excited to announce, for the first time ever, Roundtables™ for Marketing Pros!! Only a handful of seats remain. Learn more here: http://www.remodelersadvantage.com/our-services/roundtables-marketing-pros/
Presents: Business Expert: Jeff Jones
October 21, 2014 NARI Houston Networking Luncheon:
Thank you to Jeff Jones, President of Certified Appraisers, Inc and SCORE Houston Expert Volunteer, for taking time to share his Business expertise with NARI Houston! Jeff is the co-editor of two books published by John Wiley & Sons: "Handbook of Business Valuation" and "Mergers and Acquisitions Handbook for Small and Midsize Companies" and presented "Business Plans and Exit Strategies" to NARI Houston Members and Guests. NARI Houston Chapter was pleased to welcome Jeff Jones to the October 21, 2014 Networking Luncheon!
What: "Business Plans and Exit Strategies"
Who: Presented by Jeff Jones
When: October 21, 2014 - 11:30 AM - 1:00 PM
Where: Cavatore's Italian Restaurant
2120 Ella Blvd
Houston, TX 77056
"TDI WINDSTORM REGULATIONS" with Mike Babin!
September 30, 2014 NARI Houston Networking Luncheon:
Thank You, Mike Babin, for Educating our Members and Guests on the latest Windstorm Regulations! It is important that Remodelers understand and follow ALL County's Windstorm Regulations! We DO NOT WANT TO VOID YOUR CLIENT's WIND STORM DAMAGE INSURANCE! We will Welcome Mike back in April 2015 to share any new Regulations.
Thank you to our Event Sponsor: ABC Supply Co., Inc and to our
Food Sponsor: James Hardie!
We appreciate the participation and support from our Wonderful Vendor Members and Partners! We could not continue to improve the Houston Remodeling and Building Industry without their Support! Let them know how much you appreciate their support!
What: "TDI-Windstorm Regulations for Remodelers and Contractors"
Who: Presented by Mike Babin
September 20 -21, 2014:
19th Annual Fall Texas Home and Garden Show!
NRG Center (previously Reliant Center)
Largest Home Show of the Fall! Don't miss your opportunity to get leads!
September 20 - 21, 2014
Who: CALLING ALL NARI HOUSTON MEMBERS!
What: 19th Annual Texas Fall Home and Garden Show
When: Saturday, September 20, 2014; 10:00 AM - 7:00 PM
When: Sunday, September 21, 2014; 11:00 AM - 5:00 PM
Where: NRG Center (Reliant Center) Hall "A"
Terry Vaughan, VP of NARI Trade Shows is Calling ALL NARI Houston Members...Do Not Miss the BEST SHOW OF FALL! Call Sherrie at 713-621-6274 to RSVP!
This is a great opportunity for all NARI Houston Members to get your next LEAD!
NARI Houston will have our "People Helping People" Tent at the Reliant Center Show and NARI Members work scheduled hours representing NARI and YOUR COMPANY.
vs. Camden River Sharks
Great Big, "THANK YOU!" to Paula and Phillip LaGrappe for Sponsoring and Hosting the NARI Houston August 19, 2014 Sugar Land Skeeters Suite Night at Constellation Field! Suite Guests were treated to delicious food, drink, and great networking while enjoying the Skeeters vs. River Sharks Baseball Game! We appreciate the fantastic hospitality and support of the Wonderful Windows & Siding Team! Check them out at Wonderful Windows & Siding
Courtesy of : SUITE NIGHT AT CONSTELLATION FIELD!
Hope to see you next time!
Sherrie Laird on behalf of the NARI Houston Chapter Board of Directors
email@example.com or 713-882-8895.
July 22, 2014
Market and Industry Report: RBPWave10June14final (1) (1).pdf
As part of our ongoing research project facilitated by Fred Miller, NARI National has recently concluded the Q2 Remodeling Business Pulse report.
An Executive Summary of the report shows that on a scale of 1 (most negative) to 9 (most positive), overall business conditions showed an increase in the 2nd quarter to 6.29 from 6.07 in March. Number of inquiries increased to 6.38 (from 6.24 last quarter), and requests for bids rose to 6.29 (from 6.16 last quarter). Sales value of jobs bounced back, to 6.20 (up from 5.84 last quarter) while conversion of bids increased 5.83 (from 5.71 last quarter, remaining at the weakest of the measures.
The three-month for outlook for business, though, declined for the first time since September 2013, dropping in June to 6.32 from the previous high posted in March of 6.51. However, market activity remains positively weighted, with only 8 percent of remodelers reporting any level of decline versus the 70 percent who are seeing some level of growth. In addition, because the industry is recovering and comparisons are being made to healthier year-ago periods, these ratings might soften some.
Many of the comments attribute the negative outlook to two common themes: pricing and lack of skilled labor. Pricing continues to be an issue, with an underground economy of contractors cutting corners and under-pricing those who are following the rules. In addition, the difficulty in finding skilled labor seems to be holding companies back from taking on more work.
Once again, information was broken out by region (starting on page 22). The
Midwest has the strongest rating for current business conditions followed by the Northeast (page 26).
The next Remodeling Business Pulse survey will take place in September.
We welcome your comments and feedback.
Marketing and communications coordinator
July 15, 2014 Networking Luncheon /CEU Training Course: "Therapeutic Baths"
Welcome, Special Speakers Jeff Sherrill and Joe Long!
Thank you to our visiting NARI Atlanta Member, Jeff Sherrill of MTI Baths, for presenting all attending NARI Houston Members with our 1st CEU Certificate of 2014! Jeff Sherrill presented the ADA coursework for "Therapeutic Baths" and his Houston Representative, Joe Long, showed us the latest in "Multi-generational" remodeling products!
Thank you to all of our attending Members for your support and participation!
All Star Construction - Russell Haws
All Star Construction - Dennis Haws
Angel Builders Construction - Tracy Porter
Best Investments Siding & Windows - Jerry Gerald
Best Investments Siding & Windows - John Haskins
Best Investments Siding & Windows - Terry Vaughan
Best Investments Siding & Windows - Stan Knickerbocker
Century Builders, LLC - Al Heathcock
Culnat and Universal Design Products - Debbie Eldridge
Home Improvement Resource Guide - Jim Wheeler
Honey-Do-List-Services - Fred Merchant
Joe Long and Associates - Joe Long
Katy Kitchen & Bath - Bob Batho
Lone Star Contracting - Steve Schlosser
MTI Baths - Jeff Sherrill
Quality Home Improvements - Fred Spaulding
Sherrie Laird Consulting - Sherrie Laird
The Bath & Kitchen Showplace - Anita Fuehrer
The Bath & Kitchen Showplace - Kim Cavanaugh
Thank you to all Members who attended and we hope to see YOU on August 19, 2014 at
The Tasting Room at Uptown Park Drive for the next Networking Luncheon!
NARI Houston Chapter Board of Directors
June 7, 2014
To the NARI House of Delegates and Chapter Leaders:
The Executive Search Committee is proud to share that the National Association of the Remodeling Industry (NARI) has named a successor to outgoing Executive Vice President, Mary Harris. Following an exhaustive national search which commenced in January, our Executive Search Committee engaged in a very thorough and methodical process to review scores of resumes and interview many highly qualified candidates for the position.
Fred Ulreich, former NARI National Director of Business Development and National Membership since September 2013, has been named the new CEO and has begun transitioning into this position. Fred's work experience and background are uniquely suited to the criteria sought for the position. With executive experience at the United States Chamber of Commerce, Wells Fargo and Affinity Center International, Fred is a strong team leader bringing a strategic perspective and collaborative work approach to the diversity of stakeholders within NARI.
Fred is the right person at the right time to partner with elected leaders and staff leading NARI toward NARI 2020 and its next phase of development.
Art Donnelly, MCR, CKBR
Chairman of Search Committee
The Executive Search Committee:
- Past President Dean Herriges, MCR, CKBR
- President Kevin Anundson, MCR, CKBR
- President-Elect Judy Mozen, CR, GCP
- Treasurer H. Dale Contant, MCR, UDCP
- Secretary Robert Didier
- Past President Michael S. Hydeck, MCR, CKBR
- Bylaws Ethics Committee Chairman Don Van Cura, Sr., MCR, CKBR, GCP,UDCP, CLC
- National Member Representative Amy Mosley
- General Counsel Paula Goedert (in advisory capacity)